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About DriveTime

Picture it: Mid/Late 1990s, Fairfield, Iowa
After a dozen prototypes, countless designs and packaging mockups, and tons of trial and error…

Jeffrey Smith and Monica Hadley brought the first 12-Volt Car Diffuser to the market and launched the Drive Time® Brand in May of 1997.

By February 1998, The Fairfield Ledger reported that, with combined efforts of Smith’s invention and Hadley’s marketing prowess, the original Drive Time 12-Volt aromatherapy diffuser had already been sold to over 1,500 customers on the Home Shopping Network and was being sold in local Fairfield shops.

That idea would soon launch a global company!

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Drive Time Wholesale Team

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