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Fire-roasted artisan hot sauce featured on Season 9 & 13 of Hot Ones.Read story

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After making a batch of DELICIOUS hot sauce for xmas gifts in 2014, I had a dream that I owned a hot sauce company called HELL FIRE DETROIT. When I woke up, I thought the name was amazing, funny, and described Detroit perfectly. : ) So I bought the dot com. My background is in branding and marketing. I designed labels that morning. Everyone went crazy over the bottles and told me I should l launch this product. Eleven months later I did at Making It In Michigan a Food Entrepreneur Show, and won best-of-show for flavor, quality, design, and ability to go to market. Soon after we made it on Hot Ones. Been riding the hot sauce wave ever since!


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