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The world is quickly moving from DTC-first to Omnichannel-first. #backtothefuture
Digital direct-to-consumer (DTC) razor brand Harry's is moving into the offline retail space, striking a deal with Boots that w...
I couldn't agree more. My first brand was DTC via Facebook ads. I quickly saw how expensive traffic can get and how important it is to diversify all ad channels as well as sales channels be it; Shopify, Amazon, Wholesale, Zulily and Other marketplaces. I am on to my second brand and we are on as many places as possible. I also see how each channel actually start to work together to get you more exposure and sales. Quite amazing. I could talk about this for hours....
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