How can a new product with a very small profit margin survive the cost of marketing?
I manufactured dish sponges for families with pets. Distinguishable shapes so the whole family knows which one is the dog's dish sponges and which is the family sponge. Profit margin is tiny. The cost of bringing eyeballs to my website is way more than the profit made from selling to some of the visitors. Retailers and distributors don't want to touch my product because this business is too new and too small. How does marketing for low profit products work?