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How important is packaging of your products?

I spend a decent amount of money to ensure my packaging is appealing for items that the packaging is seen on the shelves (e.g. cufflink box for displaying cufflinks). Is it that important for other items where the packaging might not be seen?

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Extremely. Your packaging tells your story. It reflects the quality of what's on the inside. It is part of the customer experience. If the packaging isn't seen on a shelf, it will still be seen by the customer after purchasing, right? All the little details are part of your brand!

Kamarie Fernandes

Common Ground Wellness

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