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How would you provide samples of a product?

We produce raw Infused honey and found customer like to try before they buy. Not sure how we should provide samples for reps and also for retailers. Im not a fan of charging for them but I could see some retailers taking advantage. For Reps, small sample of honey and sample sticks. Our setup for retailers includes a tray, sample jar of honey and two mini cans. One to hold the sample stick and the other is for used sample sticks {trash} Open for suggestions what you think would work best?

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