The #1 question I always ask new brands/makers is "What is unique about your product/story?" This billboard is a prime example of not settling for the same thing everyone else is doing. Steve Jobs said "Think Different". One of the most iconic and successful marketing campaigns in history was grammatically incorrect. If you want to make it onto retail chain stores today you must be doing that very thing! Don't think outside the box - throw it away! It's tired and old! Good fortune! John Clark

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