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That's because they are pushing their Great Value brand on products like Dairy and others, while raising the prices on Kraft and other premium brands. They are also selling Family sizes cereal at the higher price point, while removing regular size boxes. The are choosing to offer the higher price product over lesser price ones. I shop their often, because we only have 2 grocery stores in this 20k person town.

Travis Kendrick

Wayne Pharmaceuticals

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