In general, gift and boutique vendors contract independent reps to promote and sell their products in a specified geographic area. To attract and retain top quality reps, offer an attractive commission rate (15-20%, depending on category), and pay commission to the rep on ALL sales In territory, regardless of channel (road, show, direct, web, email).
15-20% is standard. Reps do request exclusive territories.
There is an extensive discussion on the exclusive territory issue on Replogic here that you might want to check out: https://replogic.com/posts/does-anyone-have-thoughts-on-product-exclusivity-clauses-pros-cons
15% is pretty much the standard in the Gift industry, some jewelry lines go as high as 20%. The thing to remember is that you are going to compete for a reps attention with other lines in their line package, so be in line with everyone else. Have a good catalog and sales materials and pay commissions on time. A non exclusive territory and late or low commissions are the kiss of death...
We do 30% and give to our reps the exclusivity for selling.
Simply Nature Bio Goods
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