What Do You Think About Our Packaging Idea
I am the Founder of Solterra Brands, which will be launching a new line of On the Go, Zero Waste, Single Serve Coffees in edible soluble pouches in the upcoming months and as of now, there are no competitors in this space, however there are a few in the space selling Protein Powders.
These competitors are selling their products and packaging them in stand up recyclable re-sealable bags, and one thing that is consistently happening for all of them, is that upon receipt their customers are experiencing highly distorted, broken and leaking protein packs.
The interesting this is that many months ago before the protein products came to market, and when I decided to get into this space, I had already thought of creating a custom package that would prevent such a thing from happening with my products. Now that it is happening, I now know I have made the right decision.
Our packaging will secure our pods in place thus eliminating any ability for our products to move. By doing this, our products will look as they did when they came off the production line. They will be clean, evenly shaped without distortion, and positioned in a manner where they cannot break. And very important, our packaging is 100% compostable.
We are undoubtedly going to be spending around $0.15 per packge for our custom packaging, which translates to an additional cost of around $0.01 per serving.
Do you think this is a smart move?
All comments are greatly appreciated.