What does it mean when a retailer is doing a "category review"?

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This is a standard review practice for retailers and their buyers where they review the business trends of a particular product or category (usually with the brand present) and determine if any revisions on orders or pricing will be necessary. These meetings can be challenging for new brands, and without an experienced retail expert, brands can often find their business terms becoming increasingly unfavorable. A manufacturers’ rep can be particularly helpful for brands dealing with these reviews.

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