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In order to plan properly and make sure different years can be compared, retailers will split the year into four weeks, five weeks, and four weeks. This makes it so that comparable years have the same number of Saturdays and Sundays.
Here's a blog article on the subject! https://blog.helloabound.com/2019/12/10/what-is-the-4-5-4-retail-calendar-and-should-i-use-it-in-my-store/
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