What is the best way to build a following on Facebook, without boosting posts?

For context, we are a job-training program for pregnant/parenting homeless women.
Here's our page:

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Hi Suzanne,

Your products look lovely. One way we've been able to build subscribers is by posting meaningful and informational content or articles from third party sites that relate to our products. This will help people discover why they should be buying your products over others. :) Hope this helps!


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