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What is the best way to cover the expense of a nice display or color POP box?

I am trying to optimize a shipping method and display for my products - www.dazzlewrap.com. Any experts out there?

What is the best way to cover the expense of a nice display or color POP box? Should you charge the retailer, embed the cost on the price you offer the product or other? And, what is a typical display cost, counter or power wing, etc? I am seeing price estimates from $18-$40 and more. Any referrals are also appreciated.

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You should sell the display with offset at retail. Offset a $40 display with $40 of retail goods.
Your product needs a display with a header card showing how they look open or at least a Shelf Talker.

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