Pushaoo is a pandemic-born business. Helena, the founder, moved back to the US in March of 2020 after living in abroad and working for Endeavor a non-profit organization that helps high impact startups scale. She was going to join one of her portfolio companies to help them expand to the US.
Before making the job transition, she went backpacking with her best friend throughout Rajasthan, India where she was introduced to hemp as a fabric. As someone that's really passionate about environmental sustainability, the more she learned about the benefits of the plant the more she fell in love with hemp as a textile.
COVID hit and the company she was going to work canceled their expansion plans. The labor market seemed quite hopeless, so she decided to jump into the world of entrepreneurship. Pushaoo is working towards greater ecological integrity and social justice in the apparel world through hemp and sustainable fashion. We carry hemp loungewear, accessories, and artisanal pieces that are carbon neutral from seed to shelf.
Benefits of Hemp Textile:
- Hemp's rapid growth (it takes 3-4 months to reach maturity) makes it one of the fastest CO2-to-biomass conversion tools available. It is a carbon warrior!
- A single hemp plant yields 220% more fiber than a cotton plant.
- It is naturally pest resistant! No pesticides needed.
- It saves water! Hemp uses only 1/20th the amount of water as regular cotton to grow and process.
- Hemp naturally cleans and replenishes the soil, a process known as phytoremediation.
- Hemp is one of the strongest and most durable of all natural fibers (2-3 times stronger than cotton).
Our carbon neutrality approach is to offset the carbon footprint of our supply chain and have a mix of Reforestation, Renewable Energy, and Community projects. All our projects are rigorously verified and certified through the Gold Standard, Clean Development Mechanism (CDM), or Verified Carbon Standard (VCS).
Our approach for carbon neutrality is to offset the carbon footprint of our supply chain and have a mix of Reforestation, Renewable Energy and Community projects. All our projects are rigorously verified and certified throughThe Gold Standard,Clean Development Mechanism (CDM) or Verified Carbon Standard (VCS). These independent verifiers ensure that the projects are working to deliver the benefits they promise.
Degraded Land Reforestation
This project takes degraded land owned by small-scale farmers in Orissa & Chattisgarh and supports soil restoration and replanting with trees to increase forest cover, resulting in carbon sequestration.
INVESTING IN RENEWABLE ENERGY
Solar Power Project
This solar energy project in Rajasthan generates clean and renewable electricity. It is composed of 3 power plants, with a total installed capacity of 400MW and avoids 694,471 metric tons of CO2 per year.
Heqing Solar Cooker Project
This project provides residents in the rural area of Zhangye, Gansu province in Northwestern China, the opportunity to switch to solar cookers to use for their daily cooking tasks in place of coal-powered cookstoves.
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