About The Darling Effect
My passion and love for packaging design and the product sourcing process grew more than I could’ve imagined after starting my first company, a jewelry brand. From concept and design through final execution, seeing a product come to life is a process I never would’ve thought to love as much as I do. My husband often refers to me as an “idea machine” and this is when I finally knew I needed to create a space to let these ideas flourish and come to life.
Growing up in a family of all girls, my mom would often be heard saying “that’s so darling,” so naturally, that’s where I found my inspiration! Regardless of what product is developed next by the Darling Effect, you’ll be sure to find yourself thinking, “Oh my gosh, that’s absolutely darling!”
From drab to fab, we take your favorite things to new heights and create beautiful experiences one new launch at a time through The Darling Effect.
Brands You’ll Love
Our indie retail experts hand pick proven brands to sell wholesale on Abound.
Return items that don’t sell within 60 days on your first order from any brand.
Net 60 Terms
Qualifying retailers can pay 60 days after placing an order, so it’s easier to stock your store.
Discover your next winning product
We hand pick brands who have a compelling story and unique product assortment. See a brand you’re interested in? Try their products in your store for 60 days, then issue a free return or keep them!Create Account