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Order wholesale from
the Winding Road

Discover your next winning product from thousands of independent brands on Abound

About the Winding Road

The Winding Road takes you across the globe to discover unique handmade goods. We are driven by exploration, discovery and the story, people and culture behind each item. We look for eco-friendly materials and work with small suppliers that follow fair trade practices.


Woman Owned


Social Good

Not on Amazon

Managed by

Marla Showfer

Marla Showfer

Brands You’ll Love

Our indie retail experts hand pick proven brands to sell wholesale on Abound.

Free Returns

Return items that don’t sell within 60 days on your first order from any brand.

Net 60 Terms

Qualifying retailers can pay 60 days after placing an order, so it’s easier to stock your store.

Why abound

Discover your next winning product

We hand pick brands who have a compelling story and unique product assortment. See a brand you’re interested in? Try their products in your store for60 days, then issue a free return or keep them!

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