Cover image for YAY NOVELTY


A lifestyle and accessories brand with a mission to connect fun with function, quality, sustainability and philanthropy. Customization available.Read story

Managed by

Sunchea Phou

Sunchea Phou

All Products
All Products (667)

Pssst... there's more to discover!


YaY Novelty is a lifestyle and accessory brand based in Seattle, Washington. YaY, in YaY Novelty, stands for “Why and Why,” as in Why the company exists, and Why the products exist. The former provides resources for Cambodians through the YaYFoundation. The latter connects fun with function and self-expression. Prior to establishing the YaY Foundation, Sunchea personally funded the construction of a new school and delivered food and supplies to needy families in Cambodia. Now through the YaYFoundation, Sunchea is planning a nursing home for elderly residents of Cambodia whose children were killed in the Cambodian Genocide.

Shipping Fees: 10% - 25% depending on the items ordered, total amount, locations, and residential or business address.


Woman Owned

Made in USA


Social Good

Managed by

Sunchea Phou

Sunchea Phou

Brands You’ll Love

Our indie retail experts hand pick proven brands to sell wholesale on Abound.

Free Returns

Return items that don’t sell within 60 days on your first order from any brand.

Net 60 Terms

Qualifying retailers can pay 60 days after placing an order, so it’s easier to stock your store.

Why abound

Discover your next winning product

We hand pick brands who have a compelling story and unique product assortment. See a brand you’re interested in? Try their products in your store for60 days, then issue a free return or keep them!

Create Account